Amazon.com was founded by Jeff Bezos in Setle, Washington, German States in 1994. Initial name of this company is "Cadabra." In July 1995, Jeff Bezos and then change the name of this company with the most rushing river names in the world, yauitu Amazon, in hopes of making sales through the web sederas amazon river water. The basic idea of this company is to sell books online with a minimum stock holding by adding value added (value added) to the buyer compared to conventional bookstores. Minimal inventory can be done because Amazon.com only intercede for book publishers can be selected at olnline from home or from anywhere in comfort (conveinience).
After launching their online bookstore, not long before Amazon.com improve product features and services offered by JSA and the ability of e-retailingnya. Product features are added 1-shopping-click (1 Clik Shopping) which is also patented, personalized products, wish lists and greeting cards.
Amazon.com also menambhakan notification services "special events" such as birthdays, menokah dates and other dates and desires that are registered by the reader. With this notice, Amazon.com and recommend something that can be used seagai gift, which is sold and available at Amazon.com, and can be sent directly to the relevant who wants them.
Excess Amazon.com began aggressively adding products or new services offered. Realized as pelangkah initial (first mover) sellers in cyberspace Amazon.com began selling items other than books. This strategy is a strategy used to grow (super strategy). In mid 1998 the company launched an additional product to music and video DVDs. In autumn 1998 the company was also expanding its wings into Europe by acquiring the book stores online in English and German. Beginning in 2000, this company has menawrkan seven product categories, gardens and parks, to repair equipment in the house over 160 countries.
Reality Amazon.com customers increased from year to year. Amazon.com customers, 1.5 million subscribers in 1997, to 14 million in 1999 and 25 million in 2001.
In 1998, Amazon.com adds new business model, namely two auction (auction) online and a market place (markerplace) online. Seeing the success of the virtual world, Amazon.com adds online auction transactions on its Web site. Sales of the auction is usually done by including items to be sold at the list of items to be auctioned off with the initial price. Candidate learning by raising the asking price from the previous price. Agreed price is final price after the auction closed. Unutk auction in Amazoncom, determined fixed price. Auction is only levied on goods, not price. Amazon.com named "zshop." Shoppers can pay directly to the seller of goods or through Amazon.com using a credit card. To ensure and establish the trust of buyers, Amazon.com provides a warranty for $ 1000 if the dishonest sellers (eg goods not in accordance with their specifications) or after the goods are not paid until the buyer's hand.
With "zShop" This, more than 100 traders can "rent" (rent) space on Amazon.com. At the end of 1999 each bilannya to open a web store with the goods sold until 3000 or items can also pay 10 cents for each item individually. Dsisamping it, traders are required to pay a transaction fee of 5 cents for each item sold with a value of less than $ 25, at 2.5 cents for items worth $ 25 to $ 999, or 1:25 cents worth $ 1000 or more.
In early 2000, Amazon.com develop its business model re-premises form a capital partnership with a particular brand online retailers to advertise on Amazon.com. In August 2000, Amazon.com and developing the business model by announcing a strategic alliance with doing ToysRus.com to operate the toy store and video games. Under the agreement with 10 year, Toys "R" Us, Inc.. Willing to buy and manage the preparation and Amazon.com to handle and develop the site, sales order dna manangani customer service and manage the preparation eat it in its distribution centers in the United States. Amazon.com will be compensated with warrants to buy 5% of the shares of Toys "R" Inc, receives fixed payments each period, perunit transaction services, and single digit percent of income.
On August 30, 2000, Partner living.com Amazon.com declare bankruptcy and then close the online sale of this furniture. Living.com company disbanded in August 2000 with only paying a fraction of the $ 145juta approved to Amazon.com. This is intended to condense kanalnya Amazon.com (copression channel).
